VIVIENNE WESTWOOD: IDENTITY IS CONSTRUCTED

Art Direction / Advertising Campaign

A conceptual campaign built around the idea that identity is not simply expressed through clothing, but constructed through it. Inspired by Vivienne Westwood’s punk attitude and visual language, I developed a system where the garments and materials become part of the typography itself. MirandaGarza_ADVE502_Project3_c…

Using pearls, Vivienne Westwood clothing, fabric, and the brand’s Orb iconography, I created letterforms directly over the garments, turning fashion into both the message and the medium. The visual language was then expanded across print, Instagram, a landing page, and video, maintaining the same raw, layered, imperfect quality across every format. MirandaGarza_ADVE502_Project3_c…

Role: Art Direction, Concept Development, Campaign Strategy, Visual Design, Video Direction